The IxD.ma program is built on close collaboration with industry partners.
Led by practicing experts in design, our students combine their diverse expertise with proven design methods to form innovation teams that can bring your products, services and experiences to the next level.
What makes your customers move? What do they care about, believe in, why do they do the things they do? Developing empathy through user research is the cornerstone of our design approach, upon which all else is built.
Imagine having a totally fresh, yet well informed perspective on your business, product, service or experience. We always work in cross-disciplinary and cross-cultural teams, paving way for novel viewpoints.
Ideas by themselves are worthless. They need to be developed, prototyped, validated and put into tangible stories. Only then will they have the necessary impact to inspire and guide your strategic decisions.
The students at IxD.ma are dedicated, experienced and ambitious. Maybe the next top designer, researcher or leader of your company is sitting right now in our studio, waiting for your call?
Either tackling complex social challenges or coming up with new concepts to envision the future, our inspiration, ideation and implementation are led by people's values, needs and behaviours.
"Cooperation with IxD students was very professional. What’s more important for us – the results were practical. The product of e-Residency involves many different players. Students found ways to communicate to multi-national eResidents scattered all over the world. They could validate ideas and collect user feedback. During the project, students cooperated closely with the e-Residency team. Several proposals by students will definitely be used in our product development iterations in coming years. They helped to bring the user experience of eResidency up to a new level."
"Cooperation with IxD students and instructors was very smooth. We were highly satisfied with the results, even surprised by their professionalism and quality. In particular, I would like to point out a thorough analysis conducted in the early phase of the project to chart different problem areas. Students’ video presentations clearly brought out the essence as well as emotional aspects of proposed new products and services."