Our students' learning experience is based on close collaboration with industry partners. Guided by practicing experts in design, they combine their diverse expertise and creativity with design methods to solve complex problems and create forward-looking concepts, which can inspire your product and service development.
What makes your customers move? What do they care about, believe in, why do they do the things they do? Developing empathy through user research is the cornerstone of our design approach, upon which all else is built.
Imagine having a totally fresh, yet well informed perspective on your business, product, service or experience. We always work in cross-disciplinary and cross-cultural teams, paving way for novel and unexpected viewpoints.
Ideas by themselves are worthless. They need to be developed, prototyped, validated and put into tangible concepts and stories. Only then will they have the necessary impact to inspire and guide your strategic decisions.
The students at IxD.ma are dedicated, experienced, creative and ambitious. Maybe the next top designer, researcher or leader of your company is sitting right now in our studio, waiting for your call?
We run joint projects where our interdisciplinary student team works on your brief as a research and design agency. Depending on the scope and needs, you can work with the whole team on a 5-7 week course project, with a selected group on a research project or with a student on a degree project.
Organising design sprints, ideating and prototyping novel situations, creating trust through storytelling, speculating future scenarios — IxD.ma mentors and students can facilitate a range of workshops that use designerly ways of doing to discover opportunities and inspire action.
Our faculty and mentors have years of industry and academic experience in training interdisciplinary multi-cultural teams in all aspects of the design process. We can facilitate change, evoke shifts in mindsets and introduce new methods and skills to level up your teams.
Either tackling complex social challenges or coming up with new concepts to envision the future, our inspiration, ideation and implementation are led by human values, needs and behaviours.
"Cooperation with IxD students was very professional. What’s more important for us – the results were practical. The product of e-Residency involves many different players. Students found ways to communicate to multi-national eResidents scattered all over the world. They could validate ideas and collect user feedback. During the project, students cooperated closely with the e-Residency team. Several proposals by students will definitely be used in our product development iterations in coming years. They helped to bring the user experience of eResidency up to a new level."
"Cooperation with IxD students and instructors was very smooth. We were highly satisfied with the results, even surprised by their professionalism and quality. In particular, I would like to point out a thorough analysis conducted in the early phase of the project to chart different problem areas. Students’ video presentations clearly brought out the essence as well as emotional aspects of proposed new products and services."