Our master students' learning experience is based on close collaboration with real-life partners. Guided by top experts, they draw on diverse expertise and design methods to uncover opportunities and develop forward-looking concepts that can inspire your product, service, and strategy development.
What makes your customers move? What do they care about, believe in, why do they do the things they do? Developing empathy through user research is the cornerstone of our design approach, upon which all else is built.
Imagine having a totally fresh, yet well informed perspective on your business, product, service or strategy. We always work in cross-disciplinary and cross-cultural teams, paving way for creativity fueled by novel and unexpected viewpoints.
Ideas by themselves are worthless. They need to be materialised, developed, evaluated and put into tangible concepts and stories. Only then will they have the necessary impact to inspire and guide your strategic decisions.
Carefully picked from a vast range of applicants, the masters students at IxD.ma are dedicated, experienced, creative and ambitious. Maybe the next top designer, researcher or leader at your company is sitting right now in our studio, waiting for your call?
We conduct collaborative projects where our interdisciplinary student team approaches your brief as a research and design agency. Based on the scope and requirements, you can collaborate with the entire team on a 5-7 week studio project, partner with a selected group on a research project, or work with a single student on a degree project.
Organising design sprints, generating ideas, prototyping new solutions, building trust via storytelling, and exploring future scenarios—IxD.ma mentors and students can lead workshops that employ designerly methods to identify opportunities and motivate action.
Our faculty and mentors bring extensive industry and academic experience in training interdisciplinary, multicultural teams throughout all stages of the design process. We are capable of enabling change, fostering mindset shifts, and introducing new techniques and skills to elevate your teams.
Whether tackling complex social challenges or envisioning the future with innovative concepts, our inspiration, ideation, and implementation are always guided by real human values, needs, and behaviours.
"Without a doubt, collaborating with IxD was one of the most worthwhile and rewarding endeavours for both Lingvist and myself. I was very impressed by how well the students grabbed the brief given and ran with it, exploring the problem space, researching it thoroughly and coming back with solutions rooted in objective design-thinking. A testament to the great people that make this course happen."
"Cooperation with IxD students was very professional. What’s more important for us – the results were practical. The product of e-Residency involves many different players. Students found ways to communicate to multi-national eResidents scattered all over the world. They could validate ideas and collect user feedback. During the project, students cooperated closely with the e-Residency team. Several proposals by students will definitely be used in our product development iterations in coming years. They helped to bring the user experience of eResidency up to a new level."
"Cooperation with IxD students and instructors was very smooth. We were highly satisfied with the results, even surprised by their professionalism and quality. In particular, I would like to point out a thorough analysis conducted in the early phase of the project to chart different problem areas. Students’ video presentations clearly brought out the essence as well as emotional aspects of proposed new products and services."
